Skincare advice is everywhere: Instagram, TikTok, every ad on your feed. It's easy to feel like you need twelve products and a perfect routine to have healthy skin. You don't. What you need is a simple ritual, done consistently, with the right products for your skin. Here's exactly how to build one you'll actually keep.

Start with your skin, not the trends

Think of your esthetician as your skincare bestie. In a consultation, I can see and feel what's really going on with your skin, and the answer often surprises people. Skin that feels "dry" may simply need exfoliation or a different moisturizer. Skin that seems "oily" can actually be the result of using a moisturizer that's too heavy. Knowing your true skin type is what makes every product you buy work harder.

Not sure where to begin? Take the skin quiz for a routine curated for your skin and your goals, or book a consultation, in person at the shop in Salmon or virtually from anywhere.

Your morning ritual

1. Cleanse. A gentle wash removes the oil, sweat and bacteria your skin picked up overnight from your pillowcase and hair products.
2. Tone. An often-underrated step. A toner or mist balances your skin and helps everything after it absorb better. My all-time favorite is the Stone Crop Hydrating Mist.
3. Treat. Your serum or concentrate, chosen for your main concern.
4. Moisturize. Hydration that suits your skin type.
5. Eye care. Pat your eye cream on gently with your ring finger.
6. Protect. SPF every single morning, rain or shine. If your moisturizer has SPF, perfect. If not, apply sunscreen on top. Don't forget your lips!

Your evening ritual

1. Pre-cleanse. A cleansing oil melts away makeup, SPF and the day.
2. Cleanse. Your regular cleanser does the deep clean. (New to this? Read The Double Cleanse, Explained.)
3. Tone. Mist over clean skin.
4. Exfoliate (1 to 3 times a week). Clears away dead skin cells for a brighter, smoother complexion. Don't overdo it.
5. Mask (1 to 2 times a week). Concentrated ingredients that power up your results, about 10 to 15 minutes.
6. Treat. Your serum, concentrate or spot treatment.
7. Moisturize. From forehead to décolleté.
8. Facial oil (optional). Press a few drops on top of your moisturizer to seal in hydration and wake up glowing. Oils go after moisturizer, not before.
9. Eye care and lip care. A little extra love for your most delicate skin.

The golden rule: apply your products from thinnest to thickest. And you don't need every step to have a beautiful routine. Start with the essentials (cleanse, moisturize and SPF) and build from there.

How to make it stick

Starting strong is easy. Staying consistent is where the magic happens, and where most of us slip. A few tricks that work for my clients (and me):

• Keep your products in sight. I keep my cleanser right next to my toothbrush. Brushing my teeth is my cue to wash my face.
• Give your treatments set days. I exfoliate on Wednesdays and Sundays and mask on Friday nights. Put it on your calendar or set a phone reminder.
• Two minutes counts. On busy nights, a quick cleanse and moisturizer is still a win. Done is better than none.
• Do what works for you. Skincare is personal. Be wary of anything that promises miracles overnight. Real results come from consistency, not hype.

Make your products work overtime

• Use your mist to set makeup. A spritz of Neroli Age Corrective Hydrating Mist sets makeup and adds a fresh glow. Keep it in your bag.
• Set mineral SPF with your toner. If you love powder sunscreen like Sun Defense Minerals, a mist over the top helps it stay put. Reapply at least every 2 hours in the sun.
• Eye cream isn't just for crow's feet. Tap any extra between your brows and along your upper lip, where fine lines love to form. For puffiness, keep your eye cream in the fridge.
• Extend your SPF. Bring your sunscreen down to your neck, chest, ears and the backs of your hands. They see as much sun as your face.
• Sleep in your masque. A cream masque like the Clear Skin Probiotic Masque can replace your night moisturizer once in a while. Rinse it off in the morning.
• Treat ingrown hairs with your exfoliant. After waxing or shaving, gently exfoliating the bikini area 2 to 3 times a week helps free trapped hairs. Favorites: Clear Skin Willow Bark Exfoliating Peel and Strawberry Rhubarb Dermafoliant. Exfoliated skin is more sun-sensitive, so remember your SPF.

The bottom line

Beautiful skin takes commitment, not a miracle. Wash your face every night, wear SPF every day, and stay consistent with a ritual that fits your life. There's no such thing as perfect skin. The goal is healthy skin you love.

Ready for your own curated ritual? Take the skin quiz or explore The Starter Edit.

xo, Tiffanie