Our Story
Sweet Cheeks Waxing & Skincare · Est. 2012
it's so much more than skincare.
How it started
When I left my full-time job at the hospital to begin my journey to becoming an esthetician, I knew in my heart and soul that I wanted to open a skincare business and serve the women of my community. I didn't know how, and I didn't even know exactly what it would look like.
Looking back, it was a God-calling. The path kept opening before me, with opportunities, financial backing and a plan that felt meant to be. I opened Sweet Cheeks in 2012, knowing in my soul it would be everything pink.
Why everything is pink
“The most profound success of what it was, is, and forever will be: love.”
I believe Sweet Cheeks has a heart and soul, forever connected to every woman who has ever aligned with her values, her mission and her presence, at one time or another. Her heart beats pink.
Pink is the color of self-love, self-care and everything beautiful in a woman's aura. Sweet Cheeks is a legend of past, present and future women who love themselves and others.
How Sweet Cheeks has grown
Over the years, Sweet Cheeks has grown and changed right alongside the women it serves. In time, I made the decision to step back from the treatment room full-time, grow my team and pour myself into becoming the best educator I could be.
That work led to Sweet Cheeks University, my Idaho State Board-approved Esthetician Apprenticeship. Today, as a Licensed Esthetics Instructor, I mentor the next generation of estheticians. When an apprentice is in training, you can book facials, lashes and brows from our Apprentice Menu.
The shop today
Sweet Cheeks specializes in expert Brazilian waxing and sugaring, in a safe, judgment-free space where women feel seen, supported and truly cared for. Alongside your Brazilian, you can add enhancements like brow and facial waxing, underarms, body sugaring and targeted intimate skin treatments.
You'll find the shop in the Frontier Plaza, 818 Main St, Ste K, Salmon, Idaho, by appointment.
The skincare
As a Certified Éminence Organic Skin Care Retailer, I hand-pick every product here from what I trust in my own treatment room: professional-grade, results-driven, and good for your skin, your body and the earth. Alongside Éminence, you'll find jane iredale Cosmetics, RevitaLash, Fur Intimate Skincare and more.